“nxoCommunications have provided strong strategic and tactical marketing support, further assisting our growth through a mixture of marketing planning and marketing activities.”
Caleb Simpson, Managing Director, Simpsons Beverages
“nxoCommunications have increased leads and engagement massively by managing our marketing planning, google adwords, social media, seo and digital content. Without their support we wouldn’t have got enquiries from Nando’s, Poison Cocktails and many more.”
Josie Lovell, Marketing Executive, Simpsons Beverages
Opportunity for Change:
Simpsons Beverages are a very successful third generation family business. From humble beginnings they have grown into a worldwide manufacturer and supplier of drinks to the industry. With a well-established client portfolio and beverage innovation at the heart of their business, the Directors were keen to further enhance their customer service and marketing function, ensuring all their communications were relevant and matched the rapidly expanding business. They also wanted to generate new business enquiries with a focus on their core values of simple, honest, on-time, quality service.
Impact: Digital Strategy & Support
Before commencing the project Simpsons were predominantly an ‘offline’ business, conducting most of their business development face to face and over the phone, with only a handful of visitors to their website each month. Through our commitment to understanding the ethos of the business and the opportunities with their marketplace, together we formed a considered digital strategy that provides focused communication methods for each of their target markets, giving confidence and visibility of all activities. The digital plan is clearly aligned with Simpsons Beverages’ vision and their sales and marketing goals.
Working as an external extension to their marketing team, we supported the transition from an offline business to having a fully rounded marketing function, showcasing their expertise, offering value to existing clients and generating regular quality leads into the business. This is achieved through a mix of:
- SEO & Digital Content – We formed a content strategy where we have continued to deliver fresh, industry-leading, relevant blogs for the website that build trust, brand recognition and confidence in the full Simpsons offering across all areas of their business and touch all potential markets. The content has driven huge growth in organic traffic and substantially increased organic search rankings.
- Digital Advertising – We manage Google Adwords campaigns for each of the key customer segments that are refined for the best possible conversion. This has included branching out into Europe.
- Social Media Management – Their planned social media programme exposes the business daily across LinkedIn, twitter, facebook and instagram showcasing value, exposing capabilities, informing on the latest trends and commercial opportunities as well as further building brand and product awareness and enhancing relationships.
Through following nxoCommunications’ MAP Planning methodology and working closely with the Simpsons team, we have formed a winning digital marketing strategy. This delivers quality new business leads into Simpsons Beverages from which they see a valued return on their investment. The process also aids a larger ‘share of the wallet’ from existing clients.