Your business may already have embraced digital marketing, or you may have your marketing focus elsewhere, yet in today’s world of fast moving technology it’s clear that every business needs a digital marketing plan, or you risk missing opportunities to grow. Your digital footprint can tell both potential and existing customers a lot about you. A great website can, for example, inform prospective clients about your unique services and turn their research into awareness, interest, desire and action. Yet a poorly executed website, or no digital presence at all, will have the opposite effect as online browsers will simply look elsewhere.
Covering websites, content, SEO, social media, online advertising, email marketing and much more, digital marketing is wide-ranging and offers huge opportunity for any business to reach their ideal customers, whether locally or globally. When utilised effectively its much cheaper than traditional marketing channels, can be highly targeted to specific market segments and can offer a fantastic return on investment. Formulating your bespoke, customer-focused digital marketing plan will give you and your team clarity and direction with your digital activities, helping you to create tomorrow’s competitive advantage in a fast moving and crowded digital marketplace.
In this article, a guest blog written for our partners Moore & Smalley, Marketing Consultant Debbie Smith advises its best to invest in preparation and planning before executing digital tactics to provide your business with the best possible return on investment. Read on by clicking here.