Marketing

Silence is NOT golden: Why communication is so powerful in organisations

By | 2019-09-11T15:34:30+00:00 September 3rd, 2019|Marketing, News|

We know ourselves in personal relationships, we are drawn to those who understand us the best; people who value us and just seem to ‘get’ us. We get along, not necessarily because we share the same personality traits, although we probably do share (consciously or unconsciously) certain values. So, the connection is made, and we

Developing a successful brand strategy

By | 2019-07-22T13:28:58+00:00 July 22nd, 2019|Marketing, News|

"If people believe they share values with a company, they will stay loyal to the brand." Howard Shultz, CEO Starbucks. Big brands do it and so can small and medium-sized businesses. Defining, and importantly, consistently executing your brand strategy: a plan for building a lasting and successful brand; will give your company focus, give your employees

Future Foresight: The Importance of Strategic Planning for SMEs

By | 2019-06-18T11:49:07+00:00 June 18th, 2019|Marketing, News|

In business the market conditions change so rapidly that customer demand for many products and services that existed a few years ago is now no longer there. Proactive business owners should be constantly monitoring their own market environment to keep up with their customers’ needs and buying practices to be able to keep focused and

New brand drives growth for our client

By | 2019-06-18T08:36:43+00:00 March 27th, 2019|Marketing, News|

We helped one of our long-standing clients FISC healthcare to re-brand as CareHomeLife. As nxo is part of a preferred framework of business consultants on the Propel2Grow/Boost Lancashire programme, CareHomeLife was able to secure part funding towards the investment required for the project. Working closely with the directors of CareHomeLife to develop their unique proposition