The culture of an organisation is probably the hardest thing for a competitor to copy. Being on the same page and working towards a common goal will unite a team; but first everyone, without exception, must understand the company, its story and what it is trying to achieve.
Your reputation as an employer and a great place to work will help to build loyalty, attracting and retaining the right people. Stability in an organisation is important to employees and customers alike.
By developing a clear set of the core values, supported by a strong vision and mission it is possible to increase the appeal of a brand, helping people to connect with it through understanding the shared beliefs.
Reality & Uniqueness
Articulating, through your communications, how and why your people, products and services are different will help people to choose to do business with you. Companies with crystal clear propositions are more effective in sales. Consistent brand integrity will build trust and confidence with your customers, employees, suppliers and wider community.
Having a strong corporate identity will:
- Project the promises you make to your customers
- Establish visual recognition and familiarity
- Build loyalty through providing a way to engage your audience
- Increase credibility and professional reputation in the industry
Corporate Social Responsibility is an integral part of business ethics. Having visible policies to guide the principles will help you to be more attractive and appealing to employees, prospective customers and the wider local community. The absence of policies can be a barrier to trade for some organisations, an ethically proven supply chain is a necessity.
Sharing our knowledge and experience, we will introduce a workable structure to your business that unites teams, builds value and identifies long-term vision, with systemised processes for the management team to follow. Our unique framework is a people and process driven approach to strengthen a business and move it forward with direction and purpose.
- Management Quality: A balance of experience and capabilities, with the ability to execute a strategy.
- Mission, Values and Goals: What are you really trying to achieve? How do you prefer to behave in business?
- Differentiation: How and why are you unique?
- Segmentation: Who are you working with and why?
- Communication: Reach your customers effectively. How to stay relevant and connect in a consistent way with your audiences.
We provide business support on a consultative basis at intervals that is best suited to your business; helping you to implement strategies and processes which will have the best possible impact on bottom line growth.
There are many benefits to bringing a marketing consultant into your business. It is a great way to access the skills and knowledge of a qualified marketer. Credible consultants like ourselves can bring a lot of value to the table and our work is a byproduct of our lengthy careers in the corporate sector working on all aspects of marketing before becoming consultants.
Taking an objective view, we are able to evaluate your current marketing efforts and give our honest feedback and advice. With our strategic approach we are able to guide a company through our proven planning methodology to scope out an integrated marketing plan by looking at where you are now and what you want to achieve and bridging the gaps.
Implementation of the strategy can be a challenge for many a business so we work with trusted, professional partners and even an organisations incumbent marketing agency to ensure things are delivered to the right standard, on time and within budget.
Working with a marketing consultant will ensure that things stay on track as it’s easy to experience ‘strategic drift’ in everyday business life, losing the focus on functions in a business that are not as strongly represented as others such as operations and sales.