"If people believe they share values with a company, they will stay loyal to the brand." Howard Shultz, CEO Starbucks. Big brands do it and so can small and medium-sized businesses. Defining, and importantly, consistently executing your brand strategy: a plan for building a lasting and successful brand; will give your company focus, give your employees
Your business may already have embraced digital marketing, or you may have your marketing focus elsewhere, yet in today’s world of fast moving technology it’s clear that every business needs a digital marketing plan, or you risk missing opportunities to grow. Your digital footprint can tell both potential and existing customers a lot about
An nxoCommunications Workshop: The Power of Marketing In association with Geminus Design Tuesday 17th April 2018, 9:30-11.30am Venue: HSBC, 1 Forest Green, Caxton Road, Fulwood, Preston PR2 9LJ Marketing Communications are a vital part of the marketing mix for a business, defining relationships with its customers and employees. Values based communications enable organisations to
