Monthly Archives: July 2019

Developing a successful brand strategy

By | 2019-07-22T13:28:58+00:00 July 22nd, 2019|Marketing, News|

"If people believe they share values with a company, they will stay loyal to the brand." Howard Shultz, CEO Starbucks. Big brands do it and so can small and medium-sized businesses. Defining, and importantly, consistently executing your brand strategy: a plan for building a lasting and successful brand; will give your company focus, give your employees