Monthly Archives: January 2018

Surviving the unexpected with successful planning

By | 2018-02-26T13:44:24+00:00 January 29th, 2018|News|

Planning for businesses cannot be overstated, after all, strategic planning could be considered to be “one of the most influential stories told in a business”.  Planning is much more than just a process, it’s the journey that glues businesses together and allows it to achieve its future objectives while considering the external and internal

Marketing, as it should be, market-ing

By | 2018-02-26T14:04:18+00:00 January 22nd, 2018|News|

Marketing is often misconceived as just advertising; producing adverts for your company’s goods or services and attempting to entice customers to purchase or utilise your company’s offerings. Yet marketing is so much more than that. Marketing, as defined by Kotler (a distinguished marketing author, professor and consultant), is a science that delivers value to

Develop a value proposition, create business clarity and enable your business

By | 2018-03-07T15:56:18+00:00 January 15th, 2018|News|

Often business value is seen as the difference between perceived benefits and perceived costs, or the price-quality ratio of a product or service offering. But dig a little deeper, and the internet will tell you that value is the reason that your business exists or why you’re able to charge what you charge or